Towards a clearer currency
Wednesday, November 22nd, 2006
Dubai, November 21, 2006 (AMEInfo) — Finding an accurate and reliable way to gauge media value is not easy, particularly in a region with limited circulation and misreporting of figures. Mohamed Elzubeir, MD, Mediastow, is trying to change industry mindsets and move towards some kind of standard.
You can watch the interview conducted by AMEInfo by clicking here.