Measure This!

While randomly visiting websites, I took some time to have a look at what our competitors are doing. This is especially after we have re-branded Mediastow and re-designed our website. The results are shocking!

There appears to be a gross misunderstanding of what ethics mean by some of our competitors. If I were continuing to send unsolicited emails to former clients, aka spam, then I would hardly be in a position to play holier than thou, would I? There are also incredible claims of being the first to establish this and that.

My favorites however, are from those who claim to offer ‘comprehensive’ media analysis. Right. We call those measurement reports, and they are merely a tally of outputs with some filters. Nothing more, nothing less. An analysis report is when someone actually analyzes editorial content. Someone actually reads it, understands it and considers the messages you are attempting to deliver to your target audience. Anyone who is selling the word ‘analysis’ with anything less than that is cheating you out of your money. You don’t sell a Toyota Corolla as a luxury car. That’s just wrong.

We have learned that when you don’t compromise on quality and are up-front with your clients, they tend to form a better long-term relationship. Lying about what you are offering to get a quick buck will only get you so far. Just ask our competitors.